Came across this article in today's paper. This speaks of a new Pulse software that is of interest to many, including marketers. This goes beyond FamilySafe software that tracks online activities of children for parents. Pulse is the first real-time software that tracks 180 teen blogs and forums. It also provides instant market feedback and media preferences. Another example of unknown activity streams?
www.windsorstar.com/News/Software+eavesdrops+teens/1763312/story.html
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I think it's inevitable that software like this would appear. Market Research is always looking for 'the edge', and have the funds to develop/employ tools to get that edge. I think it's funny, though, that the kids/teens who are being tracked know they're being tracked, and 'game the system'. It's really remarkable how sharp today's kids really are.
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